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How Effective Is Your Marketing Funnel?

I would like to talk to you today about your marketing funnel. Do you have one in place yet? I would like you to consider this.

When talking about an online business or any business in fact the saying “don’t put all your eggs in the one basket” is a very apt one. What do I mean, well if you concentrate all your efforts on creating one income stream what happens if that stream suddenly dries up? Say the company you are making your money with folds or the product you are selling is no longer available to you. What are you left with? No business for a start.

So what is the answer? pricing of clickfunnels Create multiple streams of income. If one stream dries up you have the others to fall back on. It’s all very well me saying this but how do you do this? The answer is to create a marketing funnel and create income streams within this funnel.

What is a marketing funnel?

Imagine a funnel it’s wide at the top and narrow at the bottom isn’t it. Your job is to get as many people as possible into the wide part of your funnel and slowly guide them towards the bottom.

Here’s how it goes, you offer people people a free video course, eBook or report to entice them to give you their details. Make sure these are of value to your potential customer or they won’t bother signing up for your freebie.

You then, through your autoresponder messages sell them a low priced product that will help them with the problem they are having, it may be lead generation or something similar. Once they buy this low priced product they are now a customer of yours. You now know that they are willing to spend money to get the information they need, so you then offer them a mid range priced product like a training course that will help them.

Eventually you will introduce them to your high ticket offer. You want to get as many people as possible to this stage of your funnel as this is where the real money is made.

Of course not everyone will get this far down your funnel, the majority will not get past the free part of your funnel. You really don’t want these people anyway as they are only a drain on your time and energy. You want people that really want to learn how to further their education and are willing to pay for it. We’ve all done it, we’ve all been been part of someone’s marketing funnel at some time or other haven’t we?

So have you got all the parts of your funnel in place yet? Have a look at what you are selling at the moment and see if you have got your funnel set up correctly from free to high ticket offers. If you see any gaps in the process, work out what products you can sell to fill these gaps. Once you have the gaps filled in you are ready to get as many people as possible into the top of your funnel through your website, blog, capture pages etc.

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